Kohl's Corp. said Wednesday that it has joined with Canadian rock star Avril Lavigne to launch a new line of juniors fashions to be sold only by the department store chain.
There are 13 Kohl's stores in the St. Louis area.
The new cross-category collection, called Abbey Dawn, blends authentic rock with a feminine edge and will include apparel and accessories. Kohl's will be the exclusive U.S. retailer for the brand, which will feature new fashion collections updated every 60 days.
"Abbey Dawn will aspire to be a unique and accessible reflection of my ever-changing style," Lavigne said in a statement.
Abbey Dawn will launch in Kohl's stores nationwide and Kohls.com beginning in July 2008, in time for the back-to-school season. Apparel and jewelry will be available at launch. Additional categories may be added later. Apparel prices will range from $24 to $48.
By the end of April, Menomonee Falls, Wisc.-based Kohl's (NYSE: KSS) will operate 958 stores in 47 states, and expects to open its 1,000th store in the fall of 2008.
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