Now that the HD movie format war is officially for-sure over, Sony is ready to reap the benefits. Sony's US shares rose up to 5 percent yesterday (closing up 3.4% at $46.30) on the news that Toshiba was ready to put HD DVD on an ice float.
Sony Computer Entertainment America CEO Jack Tretton took the opportunity to say that with Blu-ray winning the format war it is "one more reason why PS3 is a great value." He believes 2008 is the PS3's "breakthrough" year with Blu-ray dominance and "widely-anticipated games."
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