Interesting Things For you Late @ Night: How Color Choices in Stores Can Influence Your Shopping Decisions

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Thursday, February 19, 2009

How Color Choices in Stores Can Influence Your Shopping Decisions

Color Prompts You to Buy

A regular shopper in North America is likely to respond to color choice the following way:

GROUP COLOR HOW IT MAKES YOU FEEL WHY IT INFLUENCES YOU WHERE YOU ARE LIKELY TO SEE IT

warm (exciting) Red Energetic, hungry It activates your pituitary gland and increases your heart rate Logos and calls to action

Orange Enthusiastic, cheerful It is a combination of aggressive red and cheerful yellow Calls to action (subscribe, buy, etc)

cool (calming) Blue Secure and trustworthy It is associated with sky (therefore universally liked) Money and business related websites (banks, loans, etc)

Green Stable, wealthy (deep green) It is the easiest color for the eyes Testimonials, founder’s story, etc. Finance related websites (e.g. Forex related)

Calm (light green) It is associated with spring and nature Entertainment and leisure related websites

How Color Choices in Stores Can Influence Your Shopping Decisions

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INTERESTING THINGS FOR YOU AT NIGHT PART 2 + 3 (ULTIMATE EXPANSION)

Japan Video Games Blog

TO THOSE WHO DON'T WANT THEIR WORK PROMOTED

Thursday, February 19, 2009

How Color Choices in Stores Can Influence Your Shopping Decisions

Color Prompts You to Buy

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GROUP	COLOR	HOW IT MAKES YOU FEEL	WHY IT INFLUENCES YOU	WHERE YOU ARE LIKELY TO SEE IT
warm (exciting)	Red	Energetic, hungry	It activates your pituitary gland and increases your heart rate	Logos and calls to action
warm (exciting)	Orange	Enthusiastic, cheerful	It is a combination of aggressive red and cheerful yellow	Calls to action (subscribe, buy, etc)
cool (calming)	Blue	Secure and trustworthy	It is associated with sky (therefore universally liked)	Money and business related websites (banks, loans, etc)
	Green	Stable, wealthy (deep green)	It is the easiest color for the eyes	Testimonials, founder’s story, etc. Finance related websites (e.g. Forex related)
	Green	Calm (light green)	It is associated with spring and nature	Entertainment and leisure related websites